My Four Step Process.

for Rural Economic Revolution.

Working closely with the farmers, village elders and experts in agriculture and rural India, we spent days and weeks debating, thinking and strategizing. We decided to start a movement-not a confrontational one, but for development, for changing lives, and for prosperity. And most importantly, a movement that had the potency and the power to change India.

STEP 1 : All-Round Development

Changing the mindset of villagers is the first step towards changing their lives.

Life in villages is like a multiple organ failure. If one works on the heart, the liver pulls away and if one works on the liver, the lungs pull away.

Therefore, to achieve genuine outcome, one must work on all parts of the body at the same time. We started working on all aspects of village life.

Key Priorities

  • Education - Increasing access, quality, vocational skilling, personal mentoring, sports, etc.; tackling Malnutrition among children.
  • Healthcare - Infrastructure, quality, training, facilities, pursuing zero hunger.
  • Livelihood - Empowering SHGs through acitivities such as - goat rearing, stitching, food products, poultry etc.; skill development and capacity building in relevant areas.
  • Agriculture - productivity, equipment, inputs,fertilizers and crop protection, innovative marketing.
  • Services- Access and capacity building around banking, marketing, trade.
  • Social Reforms - Tackling alcoholism, tobacco, dowry.
  • Clean Energy : Solar lamps, street lights, solar water pumps, and smokeless chulahs.
  • Gram Swaraj - Strengthening Local Panchayati Institutions; Energizing youth and women for engagement in governance.

People who were depressed were motivated by the changes happening around them. Soulless eyes suddenly started sparkling with hopes and dreams.

STEP 2 : Water Harvesting

Running water has to be made to walk, walking water to stand, and standing water has to be made to percolate into the ground.

Water is the lifeline of rural India and the fountainhead of our movement....We started in 2017 with deepening and widening 10.2 kms of Paapnashi river and creating 54 rain water harvesting borewells. This work was done from contributions of the villagers and government schemes. This became our modus operandi.

In 2018, our activities on water harvesting converted into a people’s movement. Entire villages came out with their tools and worked for eight hours a day for 45 days without any payments. The infectious energy dissolved differences of caste, income and politics. Young and new leadership emerged and the energy in the villages was perceptive.

Water tables were raised and drinking water dependence on rains reduced. Parli was changing, forever.

Key Priorities

  • Rain Water Harvesting- Using clean rain water to recharge ground water.
  • Ensuring that villages are water sufficient- deepening and widening rivers construction of check dams, KT Weir dams, WAT on roadsides.
  • Farm treatments- farm ponds, compartmental bunds, drip irrigation, mulching, wells.
  • Community- CCT, deep CCT.
  • Training- Water balance sheet, lectures, water paintings.

STEP 3 : Mass plantation and increasing incomes

While all round development is important, there is a crucial need to increase incomes substantially changing cropping patterns and use of modern agriculture is the key.

Traditional crops like cotton and soya were only giving annual income of Rs. 10,000 to 12,000 per acre. This was the reason for farm distress, poverty and suicides. Changing cropping patterns to remunerative crops was the way forward.

We started a movement. A movement for prosperity, for growth, and for multiplying income. A movement built on modern agriculture, latest technologies, and supply chain systems. A movement fueled by some of India’s top experts, agronomists, successful farmers, agro-industries, and academics.

One million fruit trees were planted to create a scale. This will allow for scale in innovative marketing, direct-to-customer sales, exports, buyback arrangements and tie-ups with agro giants.

This scale will allow for setting up packhouses as well as processing units of all sizes, while adding value to the produce and increasing incomes of the farmers.

Key Priorities

  • Changing Cropping Patterns- Some traditional crops are not remunerative. Therefore, there is a need to switch to crops that generate higher incomes.
  • Modern Agriculture- traditional agricultural practices to be replaced by technology, new products, and new knowledge.
  • Innovative Marketing- Exports, direct farmer-to-customer modules, pack houses,effective supply chains, and cold storages need to be used to increase market outreach.
  • Processing Plants- Micro, small, and medium industries to be set up to add value to the produce.
  • Ancillary Activities- Animal husbandry, dairy, poultry, cottage industry, services.

STEP 4 : Marketing and value addition for multiplying incomes

While all round development is important, there is a crucial need to increase incomes substantially changing cropping patterns and use of modern agriculture is the key.

Our work doesn’t end with just planting trees and setting up market linkages. Modern agricultural requires the development of end-to-end supply chains that can increase yields and productivity of agricultural produce.

For this, a bouquet of marketing practices need to be structured to add value to agricultural produce. Our future strategies include:

  • Selling to wholesalers, APMC markets, exporters, big retailers
  • Farmer-to-Consumer Models
  • Pack-Houses
  • Processing Houses
  • Post-Harvest Treatment
  • Market Intelligence

Key Priorities

  • Storage: Fruit produce, being perishable, needs to be handled and stored appropriately till it is procured by buyers. Depending on the produce, storage techniques may include pre-cooling, or storage in cold stores to increase the shelf life.
  • Packaging: Depending on the kind of market, distance, & time to reach the market, appropriate type of packaging can be done using polyethylene bags, plastic field boxes, wooden boxes or jute bags to increase the life of the produce.
  • The different kinds of value additions to the produce using post-harvest processing include:
    • Drying: Helps in preservation & increasing shelf life of produce Chips, powdered, dehydrated, and instant food can act as a supplementary way to maximize farmer incomes Dehydrated dried chips & instant food Dry fruits
    • Extracting fruit pulp
    • Frozen foods
  • A mobile platform will be developed to help create a linkage with wholesalers, exporters, big retailers, & food processing units.
  • Additionally, linkages will be developed with pharma companies to sell plants with medicinal value, providing larger income returns to farmers.
  • Linkages to transportation companies will be made to reduce the cost & time of transport to the buyer warehouses.
  • The backend of proposed marketing platforms will be linked to a marketing intelligence layer to Help manage the harvest cycle based on geographical demand and supply of produce.